Justin LaFayette is a Managing Partner and Co-Founder of Georgian Partners. Justin leads Georgian Partner’s investments in Bluecore, DefenseStorm, IEX, Integrate.ai, Polar, PrecisionLender, Signpost, Tealium, Top Hat, True Fit and WorkFusion. Justin also previously led the firm's investments in 41st Parameter, Kinnser Software, Kony, Shopify, Silanis/eSignLive, Syncsort and Turnitin.
In addition, Justin sits on the Board of Canada Learning Code, a not-for-profit organization with the mission to provide 10 million Canadians access to meaningful technology education experiences by 2027.
Prior to co-founding Georgian Partners in 2008, Justin was Vice President of Strategy for Information Platform and Solutions with IBM Software Group. Previous to that, Justin was a co-founder of DWL, an enterprise software company that grew over 10 years to become a leader in master data management (MDM).
Areas of Expertise
In a world where people are increasingly reliant on a variety of internet-connected devices for everything from banking to booking travel to shopping, preventing online fraud and creating relevant customer experiences are constant and complex business challenges. 41st Parameter, the global leader in device recognition and intelligence, combines its patented technologies and years of expertise to identify devices without cookies, without compromising privacy or impacting performance.
Team: Justin LaFayette
41st Parameter was acquired by Experian in October 2013.
Bluecore enables eCommerce marketers to create and distribute personalized emails with the speed and precision not previously possible, dynamically reacting to customer behaviors and catalog changes in seconds. With more than 150 customers representing more than 180 high-end apparel, electronics, automotive and consumer brands, Bluecore delivers customer engagement and conversion at rates that defy industry standards.
DefenseStorm provides cybersecurity and cyber-compliance solutions specifically built for banking to achieve and maintain Cyber Safety & Soundness. The DefenseStorm GRID™ is a co-managed, cloud-based and compliance-automated solution, operating as a technology system and as a service supported by experts in FI security and compliance. It watches everything on a bank or credit union’s network and matches it to defined policies for real-time, complete and proactive cyber exposure readiness, keeping security teams smart and executives accountable.
Businesses of all sizes choose e-SignLive™ by Vasco when electronic signatures matter. Nearing one billion documents processed each year, e-SignLive™ is the most widely used e-signature solution in the world and ranked a leader by analyst firms Forrester Research and G2 Crowd.
eSignLive by Silanis was acquired by VASCO in October 2015.
IEX Group is on a mission to build fairer markets. Founded in 2012 IEX Group introduced its first trading venue in 2013 and launched the Investors Exchange (IEX), an independent U.S. stock exchange, in 2016. IEX listed its first public company, Interactive Brokers, on October 5, 2018.
Integrate.ai’s mission is to build a future in which AI enriches people’s lives while creating better, more valuable businesses. To do this, the company is building an AI powered platform for B2C enterprises that integrates with business processes to make customer interactions more natural and valuable. Founded by Steve Irvine, former Facebook executive, Integrate.ai is proud to be based in Toronto, Canada at the center of an exciting AI ecosystem.
Kinnser Software provides web-based solutions that deliver clinical and business results for the home health, hospice and private duty industries. Headquartered in Austin, Texas, Kinnser serves more than 2,100 home health agencies, therapy companies, hospices, and private duty care providers nationwide.
Kinnser Software was acquired by Mediware Information Systems in May 2017.
Kony is the fastest-growing, cloud-based enterprise mobility solutions company and an industry leader among mobile application development platform (MADP) providers. Kony empowers today’s leading organizations to compete in mobile time by rapidly delivering multi-edge mobile apps across the broadest array of devices and systems.
The world’s largest publishers choose Polar to power, monetize and scale their native ads business. Polar has been focused on media platforms since 2007. Back before there were apps, tablets and mobile advertising, Polar was innovating, helping world-class media brands around the world transform the media industry with technology.
PrecisionLender is modernizing commercial banking. Its sales and negotiation solution empowers bankers with actionable, in-the-moment insights and coaching, so they win better deals and build strong, more profitable relationships. Andi®, PrecisionLender's virtual insights analyst, augments banker strengths and intelligence with the latest technology and data, delivering the best recommendations at exactly the right time. More than 12,000+ bankers at 200+ banks – ranging from $1B to $1T in assets – use the solution.
Shopify is a commerce platform that allows anyone to easily sell online, at their retail location, and everywhere in between. Shopify offers a professional online storefront, a payment solution to accept credit cards, a point of sale system to power retail stores and a card reader to process credit card transactions through a mobile phone.
Team: Justin LaFayette
Shopify went public on May 21, 2015.
Signpost is automated CRM for B2C businesses. The Signpost platform automatically tracks every email, call, credit card transaction and social media interaction between a business and one of its customers. Signpost’s automated marketing engine leverages this CRM data to send email and SMS messages that convert new customers and drive repeat business and word-of-mouth.
Syncsort provides fast, secure, enterprise-grade software spanning big data solutions in Hadoop to Big Iron on mainframes. They help customers around the world to collect, process and distribute more data in less time, with fewer resources and lower costs.
Syncsort was acquired by Clearlake Capital in October 2015.
Tealium is the leader in real-time unified marketing solutions, helping brands seamlessly integrate their siloed applications and data, and drive more profitable interactions across all digital touch points. Tealium’s open platform for tag management and data enrichment enables marketers to bring order to chaos and build better customer experiences.
Top Hat is a mobile and web-based classroom response system that engages students and provides professors with real-time feedback on student understanding. Founded in 2009, Top Hat has been ranked as a top 10 app in the education category in Apple’s App Store. Using a BYOD approach, educators use Top Hat to conduct polls, quizzes, assign homework or run interactive tournaments.
True Fit is a data-driven personalization platform for footwear and apparel retailers. Hosting the industry’s most comprehensive data collective True Fit uses advanced AI technology to map the detailed style, fit, and technical attributes from clothes and shoes to the detailed preferences of millions of individual shoppers.
Trusona is the pioneer and leader in passwordless authentication. Stolen or weak passwords are responsible for over 80% of breaches, and Trusona’s mission is to thwart cybercrime by eliminating them from the user experience. Over 200 organizations, including some of the world’s largest financial services and health care companies, rely on Trusona’s solutions.
Turnitin is the global leader in evaluating and improving student learning. The company’s cloud-based service for originality checking, online grading and peer review saves instructors time and provides rich feedback to students. One of the most widely distributed educational applications in the world, Turnitin is used by more than 10,000 institutions in 135 countries to manage the submission, tracking and evaluation of student work online.
Acquired by Advance in April 2019.
WorkFusion is committed to powering the digital transformation of work. We offer software products that let enterprise leaders digitize their operation, exponentially increasing productivity and improving service delivery. WorkFusion’s engineers, data scientists, designers, and customer teams are bound by a single purpose: to deliver enterprise-grade, AI-powered products purpose-built for operations professionals.